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8 Organic Ways To Drive Website Traffic

This article will give you 8 actionable steps to drive more organic traffic to your website, including:

  1. Perform keyword research

  2. Develop backlinks

  3. Interview industry thought-leaders

  4. Create a valuable opt-in

  5. Network online

  6. Embed booking system on your website

  7. Utilise your Google MyBusiness page

  8. Send regular email newsletters

Tip 1: Perform keyword research

Keyword Research forms the foundation for SEO, allowing your site to stay relevant and high on search rankings. A keyword is a word or phrase that searchers enter into a search engine. Learn more about keyword research.

Perform your Keyword Research using free tools such as:

Tip 2: Develop backlinks

Backlinks are links from one website to a page on another website. Google and other search engines consider backlinks as “votes” for a specific page, increasing your ranking on the search engines and visibility of the website.

Pages with high numbers of backlinks tend to have high organic search rankings.

Backlinks help drive traffic to your website as they:

  1. Develop your website authority

  2. Increase the ranking of your website on Google and other search engines

Tip 3: Interview industry thought-leaders on your blog

Utilise your website blog to interview industry thought-leaders in your space. We recommend formulating a Q & A style blog, sending the thought-leader the questions then publishing the responses on your blog.

Once published, request that the thought-leader shares the article on their website, social media and via email marketing.

For example:

Tip 4: Interview industry thought-leaders on your blog

Create something that your ideal client will value. Host the download form for the optin on your website. A valuable opt-in will not only increase website traffic, it will also help you to build your mailing list.

Remember that 90% of your audience are complete novices. Create an opt-in for them, something that they will see value in and want to download.

The opt-in can be in the form of:

  • Free report (PDF)

  • Free guidebook (PDF)

  • Free quiz

  • Video library

  • Free strategy session (call or zoom)

The process:

  1. Host your sign up form on your website

  2. Link up your email marketing to provide the opt-in to the user

  3. Set up an email marketing funnel post download to gently push the user down the funnel

Tip 5: Network online

For B2B, LinkedIn is your answer. Use LinkedIn to network with like-minded professionals online. Engage on their content by:

  1. Liking

  2. Commenting

  3. Sharing

As the exposure to your personal and company page increases so will the natural traffic to your website. Remember to optimise all of your social profiles to enable to user to easily view your website links.

For example, look at the NJ Consulting LinkedIn.

Tip 6: Embed your booking system on your website

As you are a service-based business, you will have a booking system such as Calendly, Acuity or ScheduleOnce. By embedding your booking system on your website you will be able to drive direct traffic to your website upon a client booking in for your service.

See how we embedded Calendly onto our website.

For steps on how to embed your Calendly page onto your website view here.

Tip 7: Utilise your Google MyBusiness page

A strong Google MyBusiness listing can do wonders for your business. It is a powerful tool to increase the eyes on your business, leading to heightened lead generation and revenue.

5-Step Google MyBusiness Checklist

  1. Ensure profile information is accurate

  2. Add visuals

  3. Regular posts (try posting daily, it will generate high traffic to your website)

  4. Display products and services

  5. Collect reviews

Learn more about using Google MyBusiness to drive more traffic in our 5-Step Guide to Google MyBusiness Optimisation.

Tip 8: Send regular email newsletters

Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to convert, and encourage them to keep engaging with your brand.

Some prompts when creating your email newsletter strategy:

  1. Choose an email newsletter tool

  2. Figure out the goal of your newsletter

  3. Determine the frequency of the newsletter

  4. Choose a template and gather your content

  5. Personalise your template

  6. Add in your content

  7. Test different browsers and device sizes (safari vs chrome and mobile vs desktop)

  8. Send your email

  9. Analyse and iterate

Learn more tips about how to optimise your email newsletters.

Naomi Johnston



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