This article will give you 8 actionable steps to drive more organic traffic to your website, including:
Perform keyword research
Interview industry thought-leaders
Create a valuable opt-in
Embed booking system on your website
Utilise your Google MyBusiness page
Send regular email newsletters
Tip 1: Perform keyword research
Keyword Research forms the foundation for SEO, allowing your site to stay relevant and high on search rankings. A keyword is a word or phrase that searchers enter into a search engine. Learn more about keyword research.
Perform your Keyword Research using free tools such as:
Tip 2: Develop backlinks
Backlinks are links from one website to a page on another website. Google and other search engines consider backlinks as “votes” for a specific page, increasing your ranking on the search engines and visibility of the website.
Pages with high numbers of backlinks tend to have high organic search rankings.
Backlinks help drive traffic to your website as they:
Develop your website authority
Increase the ranking of your website on Google and other search engines
Tip 3: Interview industry thought-leaders on your blog
Utilise your website blog to interview industry thought-leaders in your space. We recommend formulating a Q & A style blog, sending the thought-leader the questions then publishing the responses on your blog.
Once published, request that the thought-leader shares the article on their website, social media and via email marketing.
Tip 4: Interview industry thought-leaders on your blog
Create something that your ideal client will value. Host the download form for the optin on your website. A valuable opt-in will not only increase website traffic, it will also help you to build your mailing list.
Remember that 90% of your audience are complete novices. Create an opt-in for them, something that they will see value in and want to download.
The opt-in can be in the form of:
Free report (PDF)
Free guidebook (PDF)
Free strategy session (call or zoom)
Host your sign up form on your website
Link up your email marketing to provide the opt-in to the user
Set up an email marketing funnel post download to gently push the user down the funnel
Tip 5: Network online
For B2B, LinkedIn is your answer. Use LinkedIn to network with like-minded professionals online. Engage on their content by:
As the exposure to your personal and company page increases so will the natural traffic to your website. Remember to optimise all of your social profiles to enable to user to easily view your website links.
For example, look at the NJ Consulting LinkedIn.
Tip 6: Embed your booking system on your website
As you are a service-based business, you will have a booking system such as Calendly, Acuity or ScheduleOnce. By embedding your booking system on your website you will be able to drive direct traffic to your website upon a client booking in for your service.
For steps on how to embed your Calendly page onto your website view here.
Tip 7: Utilise your Google MyBusiness page
A strong Google MyBusiness listing can do wonders for your business. It is a powerful tool to increase the eyes on your business, leading to heightened lead generation and revenue.
5-Step Google MyBusiness Checklist
Ensure profile information is accurate
Regular posts (try posting daily, it will generate high traffic to your website)
Display products and services
Learn more about using Google MyBusiness to drive more traffic in our 5-Step Guide to Google MyBusiness Optimisation.
Tip 8: Send regular email newsletters
Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to convert, and encourage them to keep engaging with your brand.
Some prompts when creating your email newsletter strategy:
Choose an email newsletter tool
Figure out the goal of your newsletter
Determine the frequency of the newsletter
Choose a template and gather your content
Personalise your template
Add in your content
Test different browsers and device sizes (safari vs chrome and mobile vs desktop)
Send your email
Analyse and iterate
Learn more tips about how to optimise your email newsletters.