Key Marketing Dates 2025

Plan Your Year with Strategic Precision

Refine your marketing strategy with this essential guide, highlighting key public holidays, major events, and seasonal trends across Australia, the UK, and the UAE for 2025. Whether you're offering products or services, these dates present unique opportunities to connect with your audience and drive growth.

January: New Beginnings

January offers a chance to reconnect with clients and set the tone for the year. It's the perfect time to plan, prioritise, and launch fresh initiatives.

Key Dates:

• 1 January – New Year’s Day (AU, UK, UAE Public Holiday)

• 3 January – International Mind-Body Wellness Day

• 12–26 January – Australian Open Tennis (Melbourne)

• 19 January – World Religion Day

• 26 January – Australia Day (AU Public Holiday)

• 29 January – Chinese New Year

Top Searches: Back to School (AU), Summer (AU), Chinese New Year Celebrations (UAE, UK)

February: Love and Reflection

A month rich with cultural celebrations, including Valentine’s Day and Ramadan preparations.

Key Dates:

• 1–28 February – Black History Month (UK)

• 14 February – Valentine’s Day

• 27 February – Likely start of Ramadan (subject to moon sighting – UAE Public Holiday expected)

Top Searches: Valentine’s Day Gifts (AU, UK, UAE), Ramadan Preparations (UAE)

March: Celebration and Awareness

March celebrates women, cultural diversity, and key religious events.

Key Dates:

• 3 March – Labour Day (WA, Australia Public Holiday)

• 8 March – International Women’s Day

• 17 March – St Patrick’s Day

• 10 March – Labour Day (VIC, TAS, AU Public Holiday)

• 20 March – International Day of Happiness

• 22 March – Earth Hour

• 21 March – National Harmony Day (AU)

• 29 March – Likely End of Ramadan (UAE Public Holiday expected)

• 30 March – Eid Al Fitr (UAE Public Holiday, major celebration)

Top Searches: St Patrick’s Day (UK), Easter (AU, UK), Eid Al Fitr Preparations (UAE)

April: Health and Gratitude

A month focused on health, spirituality, and major religious observances.

Key Dates:

• 7 April – World Health Day

• 18 April – Good Friday (AU, UK Public Holiday)

• 19 April – Easter Saturday

• 20 April – Easter Sunday

• 21 April – Easter Monday (AU, UK Public Holiday)

• 25 April – ANZAC Day (AU Public Holiday)

• 28 April – Pay It Forward Day

Top Searches: ANZAC Day (AU), Health Awareness (Global), Eid Celebrations (UAE)

May: Celebrations of Care

May honours workers, mothers, and volunteers across different regions.

Key Dates:

• 1 May – Labour Day (UAE, UK, Public Holiday – observed differently in AU by state)

• 5 May – Labour Day (QLD), May Day (NT)

• 11 May – Mother’s Day (AU, UAE, UK celebrates in March – Mothering Sunday 30 March 2025)

• 19–25 May – National Volunteer Week (AU)

Top Searches: Mother’s Day Gifts (AU, UAE), Labour Day (UAE, UK)

June: Pride and Planning

Focus on equality, environment, and the mid-year fiscal cycle.

Key Dates:

• 1–30 June – Pride Month (UK, Australia)

• 5 June – World Environment Day

• 6 June – Queensland Day (QLD)

• 9 June – King’s Birthday (AU, except WA & QLD)

• 16–22 June – Hajj (approximate dates – UAE)

• 17 June – Arafat Day (UAE Public Holiday expected)

• 18–19 June – Eid Al-Adha (UAE Public Holiday)

• 30 June – End of Financial Year (AU)

Top Searches: EOFY (AU), Hajj Pilgrimage (UAE)

July: New Financial Year

A fresh start for fiscal planning in Australia and a celebration of indigenous culture.

Key Dates:

• 1 July – Start of Financial Year (AU)

• 4 July – Independence Day (USA)

• 6–13 July – NAIDOC Week (AU)

Top Searches: Tax Return Filing (AU), Summer Sales (UAE, UK)

August: Rest and Reflection

Financial awareness, relaxation, and long weekends.

Key Dates:

• 4 August – Picnic Day (NT, AU)

• 14 August – National Financial Awareness Day

• 15 August – National Relaxation Day

• 31 August – Summer Bank Holiday (UK Public Holiday)

Top Searches: End of Summer Sales (UK, UAE), Spring Sales Planning (AU)

September: Connection and Awareness

A focus on family ties, mental health, and global peace.

Key Dates:

• 7 September – Father’s Day (AU)

• 11 September – RUOK? Day (AU)

• 21 September – International Day of Peace

• 29 September – King’s Birthday (WA, AU Public Holiday)

Top Searches: Father’s Day Gifts (AU), Back to School (UK, UAE)

October: Calm Before the Festivities

The lead-up to peak sales season.

Key Dates:

• 6 October – Labour Day (ACT, NSW, SA, AU)

• 6 October – King’s Birthday (QLD)

• 24 October – Diwali (widely celebrated in UAE)

• 31 October – Halloween

Top Searches: Diwali Promotions (UAE), Halloween (Global)

November: Major Sales Season

November kicks off the retail and e-commerce rush across all regions.

Key Dates:

• 1 November – Movember Begins

• 4 November – Melbourne Cup (AU)

• 11 November – Remembrance Day (AU, UK)

• 19 November – International Men’s Day

• 27 November – Thanksgiving (USA)

• 28 November – Black Friday (Global)

Top Searches: Black Friday Sales (UAE, UK, AU), Movember Campaigns (AU)

December: Holiday Spirit

The final retail sprint and celebration of global festivities.

Key Dates:

• 1 December – Cyber Monday

• 2 December – UAE National Day (UAE Public Holiday, major event)

• 25 December – Christmas Day (Global Public Holiday)

• 26 December – Boxing Day (AU, UK)

• 31 December – New Year’s Eve

Top Searches: Christmas Shopping (Global), Boxing Day Sales (AU, UK), UAE National Day Promotions (UAE)

About NOA Group™

Founded in 2017, NOA Group™ is an award-winning digital marketing agency specialising in real estate, construction, and financial services. With expertise in marketing strategy, website development, and paid social media advertising, we help brands create high-impact campaigns that drive measurable success.

Learn more at thenoagroup.com.au.