Your new email subscribers show a high engagement with your brand, yet, some subscribers turn to inactive contacts after some time.
Here are a few reasons why it happens:
They lost interest in your newsletter, product or service
They found an alternative to your solution
They couldn’t understand how to use your solution
They abandoned their shopping carts
They didn’t understand all the benefits that your product offers
They simply forgot about you
According to Invesp, turning an inactive subscriber into a customer costs 5 times cheaper than acquiring a completely new customer, where inactive subscribers generate 7% of overall business revenue.
8 Re-Engagement Email Campaign Examples
Welcome back emails
Re-engagement thank you email
We miss your emails
Time-triggered re-activation emails
Abandoned cart recovery emails
Reactivation emails
Customer Retention emails
B2B re-engagement emails
30 Re-Engagement Email Subject Lines
Welcome Back Emails
Welcome back {first name}
We are glad to have you back {first name}!
Welcome back {first name}, check out what’s new
Re-Engagement Thank You Emails
Are we on the same page?
Still interested in us? Get in touch
We’re wondering …
Do you find our updates valuable?
Want to help meet your goals? Let’s reconnect
Don’t leave a good thing behind
We’ve noticed you’ve been a little distant lately
You’re in control: Choose what you want to hear from us
We Miss You Emails
We’ve missed you - here’s 20% off
We’ve missed you - here’s a complimentary consultation
Guess what … we’ve missed you! Get 10% off everything
Time-Triggered Re-Activation Emails
Did you know it’s been XYZ since you left us?
Are you wanting XYZ still in your life?
Abandoned Cart Recovery Emails
Don’t worry, we’ve saved your cart for you
Reactivation Emails
Let’s catch up for a virtual coffee
Long time no see {first name}
{first name}, we miss you!
{first name}, it’s been a while …
You won’t believe what you’ve missed
Don’t let this opportunity pass you by
Customer Retention Emails
Here’s to you, thank you for being our client
Thank you for being a loyal client
Happy anniversary to us
Thank you for choosing us
Are you sure you want to leave this behind?
We couldn’t do it without you! (Gift inside)
How to Write a Re-Engagement Email
Your emails should contain a few essential elements to effectively re-engage your clients.
Keep the email design mobile-friendly
Always have an easy-to-find CTA in the email; preferably above the fold.
A tangible incentive
The option to unsubscribe (usually in the footer)
Example of Re-Engagement Email Campaign Workflow
Email 1: “We Miss You!
This starts the conversation
Wait 3 days
Email 2: Benefits + Social Proof
Your brand has a lot of value, so talk about it. Do purchases help support worthy causes? Talk about it here. Do you do something unique that no one else does? Talk about it. Try including some testimonies or other user-generated content here.
Wait 5 days
Email 3: Second Discount Offer/Discount Reminder
People get sidetracked, so remind them that you care and give them that discount one more time. Try using product recommendations here.
Wait 5 days
Email 4: Goodbye For Now
If nothing gets them engaging with your content, then this email is where you tell them you’ll be removing them from the list unless they click the CTA to stay on.
Naomi Johnston
E: naomi@njconsulting.com.au
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