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How To: Use AI To Accelerate Your Impact in 2024

ai marketing

The only constant in life is change. And the world of marketing is going through a tremendous change right now. AI is on the move, and you should be too.

How will leaders use this new technology on the ground to innovate, scale, and improve their businesses? And what new opportunities will arise?

Some interesting statistics from marketers around the globe:

  • 69% say generative AI is important to their overall strategy

  • 53% report using chatbots in their roles such as ChatGPT and Google Bard

  • 44% use visual AI tools such as Synthesia

  • 48% use text-generation tools such as and Compose AI

  • 79% believe AI improves the quality of marketing they produce

This article will discuss:

What is AI marketing?

AI marketing uses artificial intelligence technologies to make automated decisions based on:

  • Data collection

  • Data analysis

  • Additional observations of audience or economic trends that may impact marketing efforts

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace.

How can marketers use AI?

AI marketing is used across a wide range of verticals in the marketing funnel, including:

  • Social media listening: AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time.

  • Content generation: AI-powered platforms also identify keywords and triggers to help you develop compelling posts, respond better to customer comments and inspire more impactful product descriptions for your website.

  • Automation: It helps you achieve business goals efficiently by taking the guesswork out of tasks, such as scheduling posts at optimal times for the greatest impact or categorizing incoming messages.

  • Audience segmentation and personalisation: You can also leverage programmatic advertising to streamline the process of selecting and setting up digital ads for the most return on investment (ROI).

  • Data analysis for customer insights: This can empower you to quickly adapt to changing market trends, prioritize budgets based on what aspects need the most investment and deepen customer relationships.

Effective AI tools for marketing

Jasper is an all-purpose AI writer for marketers. It leverages AI in multiple ways, which makes it an attractive option for those needing various output types.

Key Features:

  • Surfer SEO integration for writing content based on Surfer’s NPL SEO data (more on that below)

  • Jasper Chat for content creation in a familiar ChatGPT-styled UI (one of our top ChatGPT alternatives)

  • Jasper Art for creating images based on simple text prompts

Pricing: Plans start at $39 / mo

Learn More:

Surfer SEO analyses search term SERPs and compares your content against the learnings of top-ranking pages. Surfer’s content analysis helps you ensure you are on the right track with your content by looking at semantic NPL terms, content length, images, and more.

Key Features:

  • Scores content against findings of the top articles in your focus SERPs

  • Select country-specific SERPs per article to localize your content

  • Create content briefs and outlines based on full competitor content

  • Grow Flow analyzes your website continuously, searching for published content decay and quick-wins

Pricing: Premium plans start at $59 / mo

Learn More:

Grammarly is an AI-powered copy-editing platform that gives marketers the confidence to publish content without stressing over annoying typos. The free version helps with basic spelling and grammar issues, but Grammarly’s paid plans go to a new level. It can reword, rewrite, and restructure whole sentences that would make your high school English teacher proud.

Key Features:

  • Basic grammar and spell checking

  • Plagiarism checker (available for paid users)

  • Learn what mistakes you commonly make by seeing suggestions in real time

Pricing: $12 / mo with a limited free option

Naomi Johnston

Founder and Creative Director | noa group ™


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