The only constant in life is change. And the world of marketing is going through a tremendous change right now. AI is on the move, and you should be too.
How will leaders use this new technology on the ground to innovate, scale, and improve their businesses? And what new opportunities will arise?
Some interesting statistics from marketers around the globe:
69% say generative AI is important to their overall strategy
44% use visual AI tools such as Synthesia
79% believe AI improves the quality of marketing they produce
This article will discuss:
What is AI marketing?
AI marketing uses artificial intelligence technologies to make automated decisions based on:
Additional observations of audience or economic trends that may impact marketing efforts
AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace.
How can marketers use AI?
AI marketing is used across a wide range of verticals in the marketing funnel, including:
Social media listening: AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time.
Content generation: AI-powered platforms also identify keywords and triggers to help you develop compelling posts, respond better to customer comments and inspire more impactful product descriptions for your website.
Automation: It helps you achieve business goals efficiently by taking the guesswork out of tasks, such as scheduling posts at optimal times for the greatest impact or categorizing incoming messages.
Audience segmentation and personalisation: You can also leverage programmatic advertising to streamline the process of selecting and setting up digital ads for the most return on investment (ROI).
Data analysis for customer insights: This can empower you to quickly adapt to changing market trends, prioritize budgets based on what aspects need the most investment and deepen customer relationships.
Effective AI tools for marketing
Jasper is an all-purpose AI writer for marketers. It leverages AI in multiple ways, which makes it an attractive option for those needing various output types.
Surfer SEO integration for writing content based on Surfer’s NPL SEO data (more on that below)
Jasper Chat for content creation in a familiar ChatGPT-styled UI (one of our top ChatGPT alternatives)
Jasper Art for creating images based on simple text prompts
Pricing: Plans start at $39 / mo
Learn More: www.jasper.ai
Surfer SEO analyses search term SERPs and compares your content against the learnings of top-ranking pages. Surfer’s content analysis helps you ensure you are on the right track with your content by looking at semantic NPL terms, content length, images, and more.
Scores content against findings of the top articles in your focus SERPs
Select country-specific SERPs per article to localize your content
Create content briefs and outlines based on full competitor content
Grow Flow analyzes your website continuously, searching for published content decay and quick-wins
Pricing: Premium plans start at $59 / mo
Learn More: www.surferseo.com
Grammarly is an AI-powered copy-editing platform that gives marketers the confidence to publish content without stressing over annoying typos. The free version helps with basic spelling and grammar issues, but Grammarly’s paid plans go to a new level. It can reword, rewrite, and restructure whole sentences that would make your high school English teacher proud.
Basic grammar and spell checking
Plagiarism checker (available for paid users)
Learn what mistakes you commonly make by seeing suggestions in real time
Pricing: $12 / mo with a limited free option
Learn More: www.app.grammarly.com
Founder and Creative Director | noa group ™