Effectively plan your marketing calendar with this informative guide on Australia’s public holidays and key dates.
This guide helps you to think of marketing campaigns and social media posts that will resonate with your audience ahead of time.
This guide is suitable for product and service-based businesses looking to maximise the unique opportunities in 2022.
The full list of dates includes
Public holidays
Special events
Awareness days
E-Commerce dates
Seasonal trends
Save this to your browser so you can keep in the loop each month and plan ahead.
JANUARY
Season: Summer
Key dates in January
1st Jan: New Year’s Day
3rd Jan: International Mind-Body Wellness Day
17th Jan: World Religion Day
26th Jan: Australia Day
Top searches
Back to School
Summer
Fitness
FEBRUARY
Season: Summer
Key dates in February
Feb 1st: Chinese New Year
Feb 14th: Valentine’s Day
28th Feb: Summer Ends
Top searches
Chinese New Year
Gifts
MARCH
Season: Autumn
Key dates in March
1st March: Autumn Starts
5th March: Sydney Mardis Gras
7th March: Labour Day (VIC)
8th March: International Women’s Day
17th March: St Patrick’s Day
20th March: International Day of Happiness
21st March: National Harmony Day
26th March: Earth Hour
Top Searches
Fashion Week
AFL
APRIL
Season: Autumn
Key dates in April
1st April: April Fool's Day
3rd April: Daylight Savings Ends
7th April: World Health Day
15th April: Good Friday
16th April: Holy Saturday
17th April: Easter Sunday
25th April: ANZAC Day
28th April: Pay It Forward Day
Top searches
Easter
ANZAC
MAY
Season: Autumn
Key dates in May
8th May: Mother's Day
31st May: Autumn Ends
Top searches
Mother's Day
JUNE
Season: Winter
Key dates in June
1st June: Winter Starts
5th June: World Environment Day
6th June: Western Australia Day / Queensland Day
13th June: Queen’s Birthday
13th-19th: Men’s Health Week
30th June: End of Financial Year
Top searches
EOFY
Stocktake Sales
Queens Birthday Long Weekend
JULY
Season: Winter
Key dates in July
1st July: Start of 2022 Financial Year
3rd-10th July: NAIDOC Week
Top searches
Tax Return
School Holidays
AUGUST
Season: Winter
Key dates in August
1st August: New South Wales Bank Holiday / Northern Territory Picnic Day
9th August: National Women’s Day
14th August: National Financial Awareness Day
15th August: National Relaxation Day
31st August: End of Winter
Top searches
Spring Sales
SEPTEMBER
Season: Winter
Key dates in September
1st September: Start of Spring
4th September: Father’s Day
8th September: RUOK? Day
21st September: International Day of Peace
Top searches
Father's Day
OCTOBER
Season: Spring
Key dates in October
2nd October: Daylight Savings Starts
3rd October: Territory Day / Labour Day (ACT, NSW, ACT)
31st October: Halloween
Top searches
Spring Racing
Halloween
NOVEMBER
Season: Spring
Key dates in November
1st November: Movember Starts
1st November: Melbourne Cup Day
11th November: Remembrance Day
15th November: National Entrepreneurs Day
19th November: International Men’s Day
25th November: Black Friday
26th November: Small Business Saturday
28th November: Cyber Monday
30th November: Thanksgiving
Top searches
Black Friday Sales
Movember
Melbourne Cup
DECEMBER
Season: Summer
Key dates in December
15th December: Free Shipping Day
24th December: Christmas Eve
25th December: Christmas
26th December: Boxing Day
31st December: New Year’s Eve
Top searches
Christmas
Boxing Day
Naomi Johnston
Founder & Creative Director | NJ CONSULTING
E: naomi@njconsulting.com.au
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