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Key Marketing Dates 2022

Effectively plan your marketing calendar with this informative guide on Australia’s public holidays and key dates.

This guide helps you to think of marketing campaigns and social media posts that will resonate with your audience ahead of time.

This guide is suitable for product and service-based businesses looking to maximise the unique opportunities in 2022.

The full list of dates includes

  • Public holidays

  • Special events

  • Awareness days

  • E-Commerce dates

  • Seasonal trends

Save this to your browser so you can keep in the loop each month and plan ahead.



Season: Summer

Key dates in January

1st Jan: New Year’s Day

3rd Jan: International Mind-Body Wellness Day

17th Jan: World Religion Day

26th Jan: Australia Day

Top searches

Back to School





Season: Summer

Key dates in February

Feb 1st: Chinese New Year

Feb 14th: Valentine’s Day

28th Feb: Summer Ends

Top searches

Chinese New Year




Season: Autumn

Key dates in March

1st March: Autumn Starts

5th March: Sydney Mardis Gras

7th March: Labour Day (VIC)

8th March: International Women’s Day

17th March: St Patrick’s Day

20th March: International Day of Happiness

21st March: National Harmony Day

26th March: Earth Hour

Top Searches

Fashion Week




Season: Autumn

Key dates in April

1st April: April Fool's Day

3rd April: Daylight Savings Ends

7th April: World Health Day

15th April: Good Friday

16th April: Holy Saturday

17th April: Easter Sunday

25th April: ANZAC Day

28th April: Pay It Forward Day

Top searches





Season: Autumn

Key dates in May

8th May: Mother's Day

31st May: Autumn Ends

Top searches

Mother's Day



Season: Winter

Key dates in June

1st June: Winter Starts

5th June: World Environment Day

6th June: Western Australia Day / Queensland Day

13th June: Queen’s Birthday

13th-19th: Men’s Health Week

30th June: End of Financial Year

Top searches


Stocktake Sales

Queens Birthday Long Weekend



Season: Winter

Key dates in July

1st July: Start of 2022 Financial Year

3rd-10th July: NAIDOC Week

Top searches

Tax Return

School Holidays



Season: Winter

Key dates in August

1st August: New South Wales Bank Holiday / Northern Territory Picnic Day

9th August: National Women’s Day

14th August: National Financial Awareness Day

15th August: National Relaxation Day

31st August: End of Winter

Top searches

Spring Sales



Season: Winter

Key dates in September

1st September: Start of Spring

4th September: Father’s Day

8th September: RUOK? Day

21st September: International Day of Peace

Top searches

Father's Day



Season: Spring

Key dates in October

2nd October: Daylight Savings Starts

3rd October: Territory Day / Labour Day (ACT, NSW, ACT)

31st October: Halloween

Top searches

Spring Racing




Season: Spring

Key dates in November

1st November: Movember Starts

1st November: Melbourne Cup Day

11th November: Remembrance Day

15th November: National Entrepreneurs Day

19th November: International Men’s Day

25th November: Black Friday

26th November: Small Business Saturday

28th November: Cyber Monday

30th November: Thanksgiving

Top searches

Black Friday Sales


Melbourne Cup



Season: Summer

Key dates in December

15th December: Free Shipping Day

24th December: Christmas Eve

25th December: Christmas

26th December: Boxing Day

31st December: New Year’s Eve

Top searches


Boxing Day


Naomi Johnston

Founder & Creative Director | NJ CONSULTING



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