Marketing should be straight forward. It should be easy for you to see results, it may just require you to strip it back to the basics.
These are six marketing principles that will help you see the ROI you want:
Marketing values clarity over quantity
Build a unique offer
Marketing = leverage
Humans crave stories
Sell your audience on ROI
Write for one reader
Principle 1: Marketing values clarity over quantity
Make a conscious effort not to overwhelm your target client.
Anticipating their doubts
Highlighting one core benefit
Detailing how your service overcomes their pain point and reaches the benefit
Principle 2: Build a unique offer
Create a unique offer will sell itself and will keep your audience enticed.
Identify a target outcome
List all the "perceived" roadblocks
Turn all the problems into solutions
Package the solutions into an offer
Principle 3: Marketing = leverage
Time is your most important asset. Stop wasting time creating content yourself, instead delegate it to AI, staff and tools.
Try this formula:
AI (Content Brainstorming)
Virtual Assistants (Content Managers)
Marketing Tools (Content Generation)
Principle 4: Humans crave stories
Pixar grosses at least $600 million per film
Netflix grosses at least $31 billion annually
How do they do it?
They build up a loyal fanbase with a clear storytelling formula.
Principle 5: Sell your audience on ROI
Clients care about how you're going to help them. They want to see you go above and beyond. So help your clients clearly.
Understand the future benefit of your service.
It should give them 10x more value than the price they pay you.
Make it a no-brainer.
Principle 6: Write for one reader
You're not talking to 100 people with your marketing.
You are addressing the single person reading your social media post, email or a landing page.
Talking to the reader personally using "you"
Use language to place them in the present moment
Make it clear you understand who they are, what their pain points are, and how they will benefit from your service - all without being "salesy"