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Marketing Principles You Wish You Knew Earlier

Marketing should be straight forward. It should be easy for you to see results, it may just require you to strip it back to the basics.

These are six marketing principles that will help you see the ROI you want:

  1. Marketing values clarity over quantity

  2. Build a unique offer

  3. Marketing = leverage

  4. Humans crave stories

  5. Sell your audience on ROI

  6. Write for one reader

Principle 1: Marketing values clarity over quantity

Make a conscious effort not to overwhelm your target client.

Focus on:

  • Anticipating their doubts

  • Highlighting one core benefit

  • Detailing how your service overcomes their pain point and reaches the benefit

Principle 2: Build a unique offer

Create a unique offer will sell itself and will keep your audience enticed.

Focus on:

  • Identify a target outcome

  • List all the "perceived" roadblocks

  • Turn all the problems into solutions

  • Package the solutions into an offer

Principle 3: Marketing = leverage

Time is your most important asset. Stop wasting time creating content yourself, instead delegate it to AI, staff and tools.

Try this formula:

  • AI (Content Brainstorming)

  • Virtual Assistants (Content Managers)

  • Marketing Tools (Content Generation)

Principle 4: Humans crave stories

Pixar grosses at least $600 million per film

Netflix grosses at least $31 billion annually

How do they do it?

They build up a loyal fanbase with a clear storytelling formula.

Principle 5: Sell your audience on ROI

Clients care about how you're going to help them. They want to see you go above and beyond. So help your clients clearly.

Understand the future benefit of your service.

It should give them 10x more value than the price they pay you.

Make it a no-brainer.

Principle 6: Write for one reader

You're not talking to 100 people with your marketing.

You are addressing the single person reading your social media post, email or a landing page.

Focus on:

  • Talking to the reader personally using "you"

  • Use language to place them in the present moment

  • Make it clear you understand who they are, what their pain points are, and how they will benefit from your service - all without being "salesy"

Naomi Johnston



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